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Working with candidates, ballot measure campaigns, organizations and coalitions seeking to solve complex political issues, LG Campaigns creates innovative strategies to achieve success and win.

Winning

Clients always ask, how do I win? We always answer, let’s figure that out together!

While experienced, we are always thoughtful. No two situations are ever alike, and every candidate brings their own unique set of qualifications and circumstances to the table.

As a general political consulting firm, we pride ourselves on providing quality service that includes developing a strategic plan and implementing tactics to win your campaign through a range of options that may include polling, direct mail, website development, radio, television, digital advertising and field outreach.

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Focused

We like to call LG Campaigns a boutique consulting firm. That’s a fancy of way of saying we are small on purpose. When Lisa Gasperoni launched her own firm after more than 20 years in the campaign business, she wanted to be hands-on, every day. Instead of managing a big staff, Lisa works with clients directly.

LG Campaigns maintains strategic partnerships with experts we’ve worked with for years, allowing us to manage large, statewide projects. That’s how we provide full service – from research, polling and graphic design to printing, media, digital advertising and paid field.

Lisa Gasperoni has a lot of experience, knowledge and a diverse set of relationships. Shrujal Joseph is young, smart and keeps us on the cutting edge.

Lisa Gasperoni

Lisa Gasperoni owns LG Campaigns, a firm that provides strategic advice and general political consulting services.  A campaign professional with more than 30 years political experience, Lisa has been involved with more than 250 campaigns — ranging from statewide candidates to Congressional, State Senate, Assembly, Mayoral, Supervisorial and City Council races as well as local and statewide ballot measures and independent expenditure campaigns.  

In addition to managing political campaigns, Lisa is the chief political strategist for Planned Parenthood Affiliates of California (PPAC).  In this role she is responsible for helping PPAC establish electoral campaign priorities and conducting independent expenditure activities.

Lisa launched LG Campaigns in 2013 after serving as the chief political advisor to California State Senate President pro Tem Darrell Steinberg, where she was responsible for overseeing all aspects of the Democratic Senate campaigns.  Lisa also served as the Executive Director of Californians for Voter Turnout, Education and Registration (Cal VOTER), a political committee that registered and turned-out Democrats in targeted Senate seats during the 2010, 2012 and 2014 election cycles.

Lisa began her career in politics as a campaign operative in the California State Assembly under then Speaker Willie Brown.  She later worked at Ross Communications for 20 years, ultimately heading the organization as CEO.

Lisa Gasperoni lives in Sacramento.  Her son, Taylor Bollinger, works at the Sacramento office of a national, publicly traded home building firm and her son, Nathan Bollinger, serves in the U.S. Navy.

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Shrujal Joseph

Since 2017, Shrujal Joseph has been a strategic partner working with LG Campaigns to manage the production of radio, television, digital, and direct mail programs for candidate, issue advocacy, and independent expenditures campaigns.

Joseph has served as a political strategist for competitive candidate campaigns at the city, county, state and federal level. He has also served in various on-the-ground roles for legislative races throughout California, including as campaign manager for a California State Senate seat.

Joseph previously served as communications director for State Senator Richard Roth, where he was responsible for creating and implementing the Senator’s media and outreach strategy. As a senior advisor to the Senator, Joseph also worked on a variety of public policy issues ranging from consumer protection to veterans’ affairs and healthcare.

Joseph earned a BA in political science from the University of California, Riverside and an MPA from the Sol Price School of Public Policy at the University of Southern California.

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Pride

While we may be small, we help our clients do big things!

We are proud of the people we’ve worked with over the years and the many successes we have shared. Here’s a list of some of our past and current clients.

LG Campaigns Client List

Candidates

State Treasurer Fiona Ma
Dr. Ed Hernandez for Lt. Governor*
Congressman Jim Costa
Congressman Harley Rouda*
Congressman Josh Harder*
Congressman Mike Levin*
Congresswoman Katie Hill*
Anna Caballero for State Senate*
Luis Chavez for StateSenate
Katrina Foley for State Senate
Cathleen Galgiani for State Senate*
Lena Gonzalez for State Senate
Kris Goodfellow for State Senate
Melissa Hurtado for State Senate
Sally Lieber for State Senate
Josh Newman for State Senate*
Richard Pan for State Senate
Elizabeth Romero for State Senate
Richard Roth for State Senate
Tom Umberg for State Senate
Wendy Carrillo for State Assembly
Dina Cervantes for State Assembly
Tasha Boerner Horvath for State Assembly*
Anne Kepner for State Assembly
Kathy Miller for State Assembly
James Ramos for State Assembly*
Rudy Salas for State Assembly*
Christy Smith for State Assembly*
Nora Vargas for San Diego County Supervisor
Caren Ray for San Luis Obispo County Supervisor
Kim Marra Stephenson for Ventura County Supervisor*
Darrell Steinberg for Sacramento Mayor
Jacque Casillas for Corona City Council
Les Simmons for Sacramento City Council
Harbir Bhatia for Santa Clara City Council*
Kevin Park for Santa Clara City Council*
Suds Jain for Santa Clara City Council*
Anthony Becker for Santa Clara City Council*
Jim Perry for Riverside City Council
Steve Hemenway for Riverside City Council
Aaron Gaston for Ventura City Council*
Doug Halter for Ventura City Council*
Nancy Pedersen for Ventura City Council*

 

Ballot Initiatives

Yes on Proposition 58 – California Multilingual Education
Yes on Sacramento Measure A – Mayoral Accountability & Equity
No on Sacramento Measure G – Amends Children’s Fund
Yes on Corona Measure X – 1¢ Sales Tax Increase
Yes on Sacramento Measure U – ½¢ Sales Tax Increase 
No on San Francisco Proposition D – Vacancy Appointments
No on San Francisco Proposition H – Public Advocate 
No on San Francisco Proposition L – Transportation Agency Amendment
No on San Francisco Proposition M – Eliminate Housing and Economic Development Depts.
No on San Francisco Proposition F – Eliminates Payroll Tax
Yes on Riverside Measure A – Local Services & Clean Water
Yes on Riverside Measure Z – 1¢ Sales Tax Increase
Yes on Humboldt County Measure Z – ½¢ Sales Tax
Yes on Sacramento City School District Measure G – Parcel Tax Increase
Yes on Palm Springs Measure D – ½¢ Sales Tax Increase 

 

Organizations

Planned Parenthood Affiliates of California
SEIU California
SEIU UHW
AFSCME California People
NextGen Climate Action
California Real Estate PAC
Californians for Voter Turnout, Education and Registration
California Senate Democratic Caucus
Sacramento County Democratic Party
Sacramento Central Labor Council, AFL-CIO
San Francisco 49ers
California Professional Firefighters
Corona Firefighters Association
Riverside City Firefighters
Palm Springs Firefighters
Ventura County Professional Firefighters’ Association
Ventura City Firefighters Association
Ventura City Police Officers Association

* Independent Expenditure Campaigns

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If you’d like to contact LG Campaigns to learn more about the prospect of working together, we want to hear from you.

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